The college’s communications staff worked to call attention to NCIN scholars, elevating the visibility of the NCIN and ABSN programs and helping Felician College attract a broader pool of students from backgrounds underrepresented in nursing.
Round 3: 2010-2011
NCIN scholarships were used as a recruitment tool to increase the number of students from backgrounds underrepresented in nursing who apply to, and enroll at, Felician College’s nursing school. To strengthen their leadership skills, NCIN Scholars attended the New Jersey Nursing Stu- dents Annual Convention. Program officials reached out to news media to build awareness about the NCIN grant and to promote Felician’s new Accelerated Bachelor of Science in Nursing (ABSN) program. Coverage included announcements on NorthJersey.com and in the Bergen County Star-Ledger and Focus on Felician magazine. In addition, Nursing Spectrum magazine, the Catholic Advocate, and Health magazine covered Felician’s goal to increase the number of qualified, well-prepared nurse graduates